Wednesday, July 10, 2013

Writing 101: You Need Shorter URLs

Tweets too long? Are you forced to squeeze those glowing review quotes down to fewer and fewer words? Are you struggling to add your own little comments every time you tweet about your newest blog post? You need shorter URLs. The right URL shortener can help you keep track of your stats, so you can tailor your tweets to get more mileage out of every single one. 


This is the Tweet That Doesn't End

Amazon may be a convenient place to buy books, but it's not at all made for easy linking. Amazon's URLs are huge, and they'll take up a whole bunch of space in a tweet if you let them.  Lots of URLs are very long, in fact, too long to allow for inventive, interesting tweets. 

So start using a URL shortener. If you use the right one, you can keep track of how many clicks your tweets are getting. This way, you'll know what's working and what isn't when you're sending out those little bits of promotion. According to my research, currently there are two "right" URL shorteners. Choose whichever one you like.

  • Google: Google has its own URL shortener because Google has its own everything. If you have any sort of Google account whatsoever (Blogger, Plus, Gmail, Drive, and on and on and on), you can use this URL shortener to keep track of all your link stats. It's easy to use if you're already signed into Google, like I always am. 
  • Bit.ly: But if you're always signed into Twitter, maybe Bit.ly will work as the better URL shortener for you. It's easy to use and has a pretty display that shows you all your important link stats. Bit.ly will link right up to your Twitter, so if you're signed into your account you can easily sign into your shortener service.

Add more interesting words to your tweets, and get rid of all the URL junk. Keep track of your links to find out what works, and target your promotion. If you aren't learning from your social media marketing, what are you getting out of it?

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