If you want to sell more books and get more visitors on your blog, don't underestimate the power of video. There are a lot of reasons why you should be using YouTube's powers to enhance your own reach. The biggest? Google gives YouTube a little extra search engine bump.
Video Killed the Book Star
It's because Google owns YouTube (and I believe they will one day own everything on the Internet). So naturally Google gives websites that have a lot of YouTube higher rankings, and you'll see links to YouTube videos all the time during normal web searches. So it behooves you to create your own YouTube channel, and add those links to your blog.
If you're going to create content to promote yourself and your books, create good content. And if you're going to use that content to drive more traffic to your blog, create it regularly. There are lots of reasons why an indie author might make a YouTube video. Start with my ideas, and let me know if you come up with more of your own:
- Book trailers: Naturally. Make a trailer for each and every one of your books. Add those videos to your blog, your Goodreads page, your Smashwords profile, your Twitter and anything else you can find.
- Book reviews: Review books in your own genre to attract readers of that genre to your channel. Video book reviews are fun if you keep them short and sweet. Use the video as a supplement to your text-based reviews, and link the videos to those posts
- Book excerpts: Make videos of yourself reading excerpts from your own books. Be expressive, be interesting. Think about adding some effects or images to the video to enhance the story. Because once again, you want to create good content if you're going to create any sort of content at all.
- Mail call: Add a link to your blog so readers can ask you questions about anything and everything through email or a comments section. Answer the questions you want to answer through video mail call sessions, and upload them once a week. You can write a little blog post to go with it and add all sorts of content to the Internet in one fell swoop.
Harness the power of video to gain more exposure, and gain more readers. It's a given that you're going to take advantage of text-based content on the Internet to spread your message. But as an indie author, every little bit helps -- so get on YouTube, too.