If you're not using keywords with your social media, you're missing out on some of your audience. Start expanding your Twitter reach by choosing the right words.
The Right Words
Use keywords to find your target audience on Twitter. Social media is a great tool for targeting the right readers, but only if you know how to use it. You can't wait for your readers to come to you, because how do they know you exist? You've got to seek them out. And like any writer, you should use the most powerful tool at your disposal: words.
What genre do you write in? There's your first keyword. The great thing about Twitter is that you can use it to search for words. So go type your genre in that bar, click on People, and start following them. If you follow people who are interested in your genre, they might follow you back. Maybe they'll read your tweets and click on your links. And this is how you get new readers.
Don't stop. What other words are associated with your book? If you write YA, or example, you might also try keywords like "teen" or "high school." What about other books in your genre? Sticking with the YA theme, target people who are into popular books in that genre. "Twilight," "Divergent" and "The Hunger Games" will help you find lots and lots of readers. People who like books in your genre are exactly what you want to find. This is how you do it.
Keep going. Think of various words associated with your book. "Love," maybe, or "romance." Maybe you've written something in the fantasy genre. "Vampires," "werewolves" or "unicorns" might appear in your book. Use a keyword search to find people who are into those things.
The right words allow you to connect with the right readers. Take the time to look for them, and you'll find them. You can't wait for the readers to come to you, because they may never find you. But if you seek them out, you give them the opportunity to see what you've got to offer.