Pre-orders work for big-name titles like Harry Potter and The Hunger Games, but what about for you? If you do a long pre-order, won't all your fans end up owning your book before the actual publish date? What would you do then?
Selling, Before You Start Selling
Smashwords and Amazon, which are both very indie-friendly sites, both offer pre-order options that allow customers to pay for the book even before it's published. According to market research, books that are available through the pre-order option tend to sell more copies overall than the books that do not. And you need to know that, because the numbers also show that most indie authors don't use it. Why?