Writing 101: What is a Blog Tour?
The publishing industry has changed, and some forecast an end to paper books in the not-so-distant future. Like everyone else, authors are now online -- and so is their publicity. When you get involved in self-publishing, it's likely you'll run into the phrase "blog tour" at some point. When you write and market your own books, the phrase could become pretty important to you. The Old Way Book stores still exist. They're going out of business all over the place, but they still exist. Traditional writers still go out on tour across the land, traveling from book store to book store to sell signed copies of their work. But it's started to become old-fashioned. Why should fans travel all the way to a book store when they can connect to their favorite writers on Twitter, Facebook and through their blogs? Self-published authors don't always have the resources, or the paper books, to go out on tour and market their work...so they've found a much mor...