Indie authors need social media to promote. You hear it all the time, but what you don't hear is that sometimes it's a waste of time. What you don't know about the secret life of social media could be hurting you. Or at least, it could be wasting all your best efforts.
Sunday Always Comes Too Late
When you tweet links, do you know which ones get clicked? Or do you just post and post, waiting for it to work? Do you write Facebook statuses, and can't figure out why they don't trend? And what about that YouTube channel that looks as desolate as a ghost town in a Western movie?
You aren't a bad marketer. You just don't know the secret of social media: it's different every day. Focus your efforts and tailor your links not to your audience and not to your genre. Let the day of the week determine how you're going to promote.
Because here's what you don't know: it already does.
Start out every work week strong, and start driving traffic to your YouTube page on Mondays. Why? This is YouTube's biggest day for traffic. If people are already going, get them to go check out your trailers. Debut new videos on Monday, because this is your best chance to get clicks.
Include links to your blog, your book pages and your Twitter in every video description. Otherwise, what's the point?
Spend a little more time on Facebook every Tuesday, because everyone else is. Tuesday is the most popular day for Facebook, so you should post status updates and drive your Twitter followers to your profile. Be more active on the site every Tuesday as well. Check out your feed and comment on the posts that others make.
In the Home Stretch
Social media activity is normal on Wednesdays and Thursdays, so spread your efforts out however you like. But if you're going to tweet, do it between 3pm and 5pm. This is when Twitter is most active every day, so this is when you want to focus your marketing efforts.
Friday, I'm in Love
And Friday? Well, if you're going to choose a day to take a break make it this one. Twitter gets the least amount of traffic on Friday, TV gets the lowest ratings, even the Internet is relatively quiet. Don't launch a new contest on this day, or post your best blog, or spend a bunch of time marketing on Twitter because it won't be at all successful as doing it on Monday instead.
When you know what's really going on with social media, you'll know how to customize your marketing plan. It's a lot easier to sell your message when you know the secret life of social media.