It’s a pretty classic story: the underdog team claws and fights their way into the big competition, only to face off against a much more powerful opponent. Against all odds, the underdogs pull together and carry the day. Unless they don’t. Sometimes, the story ends with the unexpected outcome instead. The hero doesn’t always have to win, but if you don’t write the unexpected outcome the right way you aren’t going to win, either.
When the Hero Loses
Look, good guys don’t always finish first in life. The inspiring underdogs don’t always win, the hero doesn’t always defeat the villain, and sometimes the unexpected outcome is the result. But when the unexpected happens and the hero loses, you've got to be really careful about how you end the story.