Remember when you were growing up and your parents or parental figures told you "just be yourself?" When you become an indie author, you've got to disregard all that advice. In a way, the author's career hinges upon the opinions of others.And that means the last thing you really want to do is be yourself. What other people think is very, very important...and it's going to be harder to face than you think.
What I Think...
What other people think of you as an author is important, and if you don't use a pen name then how you act in life becomes a part of the picture as well. I always advocate using pen names because it's the easiest way to keep your true self and your author persona separate. As an author, you can't get political or religious or express too many opinions. That might affect your readers. The exception is, of course, if you write political or religious books. But if you write ordinary genre fiction, you've got to keep it buttoned up during election season. It feels impossible. I know it's hard for me. But what other people think is always going to matter when you're an author. It matters even more when you're an indie.