Indie authors have to spend a lot time promoting their books. They use forums, they tweet, they blog -- they're out there. And when you're building an online personality and reaching out a lot on the Internet, you're going to get a lot of email. If you don't run it the right way, it will end up running all over you.
I didn't notice how many emails I was really getting, or how often I was
actually checking my inbox, until I changed the notification sound on
my phone. It's a loud sound, and it's a good one -- until you have to
hear it 30 times a day. But it's not the notification's fault; it's
mine. And if you don't know how to run your email, you're going to end
up like me: with a phone on silent mode, and missing all your calls.