Jade Varden Official Blog

If you want to get more followers, you have to follow more people. It's one of the basic tenants of Twitter that everyone knows, but it still leaves so much to desire. Like, who the heck should you be following?  It's not as easy as you might think to find people who are into books on a site that's driven by misspelled words, random phrases, and very little punctuation. Go figure. But don't worry: I have the answer. Let me tell you who you should follow on Twitter , and you can put an end to your weird hashtag searches. A Follow for a Follow Following people on Twitter is only effective if you're following specific targets. Just start following anyone you can find, and your account will get flagged for spam -- and you won't gain that many more followers, to boot. You can follow random people if you like, but the whole point is that you want to sell books. So apply a bit more strategy, and you'll get a lot more results.  Books. Twitter...

Everyone's got a story to tell, and I'm not just talking about the ones in your self-published books. As an indie author, you also have your own personal story of tragedy and triumph. If you use that to sell more books, are you marketing yourself...or exploiting yourself? Walking the Line The question is a hard one, and I know because I had to face it head-on. I was randomly following people back on Twitter one day when I caught one profile that stood out. It was an author (I get followed by a lot of authors) who mentioned, in the same sentence, a terrible personal tragedy and a book she wrote about it. Now, all authors draw from personal experience. If you write a book about your own personal tragedy, you're within your rights to promote that book for what it is. But you have to be sensitive about the way you choose to promote. Because if you start out by hitting me in the face with your tragedy, it feels a little insincere. It reads a little like "My dau...

Notice a change in the Goodreads forums lately? The moderation policy for the site has changed, and with it a lot of discussions. But how do these changes affect indie authors?  Good reads Manners According to an announcement released by the site, the new changes will now prohibit discussion threads and "reviews that were created primarily to talk about author behavior." Salon.com says it all stems from a conflict that arose last summer when indie author Lauren Pippa (Lauren Howard) challenged a Goodreads reviewer for a 2-star rating. She took her complaints to the Goodreads forums, sparking a heated debate that led several Goodreads members to flag Pippa's book with low ratings and "do not read" lists memberships.  She aired her grievances on Twitter, which just fueled the flames of the fire. Apparently she then took to her blog to say she was bullied into canceling the release of her book.She later reconsidered.  I advocate that all ...

I've always found Planet of the Apes to be a rather frightening story. I don't want a forced lobotomy, after all, and I just can't live in a cage. I like to pace when I think, and that would be maddening . But I didn't know that one of my favorite classic sci-fi movies was actually based on a French book. Did you? The Book La Planète des Singes , or Monkey Planet, was released in France in 1963. Pierre Boulle, the author, was already familiar with writing for American audiences. His other best-known novel is Bridge on the River Kwai . The story isn't about America, anyway, it's about the entire world. It opens with three astronauts who are visiting a planet near the star Betelgeuse. They discover that the atmosphere is somewhat Earth-like, so they name the planet Soror. The water is drinkable, the air is breathable and the vegetation is tasty. So everything looks pretty good...at first.  Then the astronauts go swimming and see a young woman....

You're a self-published author, so of course you're on Goodreads, and you've got a blog and you Tweet about your book all the time. So when I ask you if you're talking about your book, I'm not talking about all your online efforts. I'm talking about your daily interactions. Every single person you know, every store clerk and everyone you ride in an elevator with ought to know you're an author. Talking to someone face-to-face is the type of marketing that absolutely can't be overestimated in value. Hello, My Name Is... I'm bringing this up right now because the season for holiday parties is approaching. Halloween, Thanksgiving, Hanukkah, Christmas, New Year's -- you've got several chances to get invited to a get-together, a party or a soiree. I want you to spend some of the evening talking about your book. If you happen to have some business cards, bookmarks and signed promotional materials with you...well, that's just good luck....

Indie authors have to promote as much as they write (maybe even more) in order to sell books. But if you restrict all your marketing to Twitter, you could drive yourself insane. Don't miss out on email marketing. For indies, it's an invaluable promotional tool. If you do it the right way, it's also a fun way to stay in touch with readers and other writers.  Pen Pals Everybody checks their email. I've actually had trouble managing my own email time in the past, because I can just get lost in my own inbox. So I happen to know that email promotions work -- I'm one of the people who clicks the links you send me.  And good news for you indie authors, I read books. So you'd better start using email marketing, and get more purchases from people like me. There's a simple way to do it: add a widget to your blog. Sites like this one (Blogger) and WordPress allow you to create a mailing list of your readers. Put all these people into a contact list in you...

I've found that Pinterest is a great way to distract myself from writing, but if you can manage to stay a little more professional than me it's also a great marketing tool. Pinterest and self-publishing were made for each other, in fact. It's a little site that became huge, and it's driven by ordinary people who are simply sharing what they like. If that doesn't have indie written all over it...what does?  Get on Board(s) I belong to several boards about books and reading, and I created my own boards to show off book covers, book blogs I like, books I've reviewed and books I love. There are a ton of book-oriented boards you can get into on Pinterest, but you can also take it one step further...and I think you should.  Pinterest is great for sharing book covers, but please don't stop there. If you really want to promote your book, use the site to start building that world online. I've seen authors who create Pinterest boards for character w...

Unless you've decided to model your books after Charles Dickens, there's a good chance that many of your characters don't come to your book fresh and new. Some characters have a past, previous events that have shaped them...events that may continue to influence them. When this past becomes relevant to the character's present or future, the reader may need to know more about the past. The easiest and best way to do it? Flashbacks. But if you use them, use them with care...because flashbacks get very annoying very quickly. The Past...Within the Past By and large, fictional tales are told in the past tense. Flashbacks are always events that have happened in the past. So when you start throwing flashbacks into books that are already relating a story that has already happened...well, it gets confusing. This is only one of the reasons why you have to use extreme care when you write flashacks into your tale. The other reason? It gets old really, really quickly...