Jade Varden Official Blog

Indie authors have to promote as much as they write (maybe even more) in order to sell books. But if you restrict all your marketing to Twitter, you could drive yourself insane. Don't miss out on email marketing. For indies, it's an invaluable promotional tool. If you do it the right way, it's also a fun way to stay in touch with readers and other writers.  Pen Pals Everybody checks their email. I've actually had trouble managing my own email time in the past, because I can just get lost in my own inbox. So I happen to know that email promotions work -- I'm one of the people who clicks the links you send me.  And good news for you indie authors, I read books. So you'd better start using email marketing, and get more purchases from people like me. There's a simple way to do it: add a widget to your blog. Sites like this one (Blogger) and WordPress allow you to create a mailing list of your readers. Put all these people into a contact list in you...

I've found that Pinterest is a great way to distract myself from writing, but if you can manage to stay a little more professional than me it's also a great marketing tool. Pinterest and self-publishing were made for each other, in fact. It's a little site that became huge, and it's driven by ordinary people who are simply sharing what they like. If that doesn't have indie written all over it...what does?  Get on Board(s) I belong to several boards about books and reading, and I created my own boards to show off book covers, book blogs I like, books I've reviewed and books I love. There are a ton of book-oriented boards you can get into on Pinterest, but you can also take it one step further...and I think you should.  Pinterest is great for sharing book covers, but please don't stop there. If you really want to promote your book, use the site to start building that world online. I've seen authors who create Pinterest boards for character w...

Unless you've decided to model your books after Charles Dickens, there's a good chance that many of your characters don't come to your book fresh and new. Some characters have a past, previous events that have shaped them...events that may continue to influence them. When this past becomes relevant to the character's present or future, the reader may need to know more about the past. The easiest and best way to do it? Flashbacks. But if you use them, use them with care...because flashbacks get very annoying very quickly. The Past...Within the Past By and large, fictional tales are told in the past tense. Flashbacks are always events that have happened in the past. So when you start throwing flashbacks into books that are already relating a story that has already happened...well, it gets confusing. This is only one of the reasons why you have to use extreme care when you write flashacks into your tale. The other reason? It gets old really, really quickly...

What's the difference between an author and a book writer? One HuffPo blogger opines that if you're self-published, you certainly aren't the former. In a post titled "Are Self-published Authors Really Authors or Even Published?" he explores the relative merit of not the books themselves, but the scribblers who create them. Getting Real Dr. Jim Taylor (University of San Francisco adjunct faculty) says that self-publishing allows " anyone with a computer and a small amount of money to call themselves authors." The sentiment isn't far from wrong, but Taylor is certainly wrong when he says "despite their warts" the publishing industry is "an initial arbiter of literary quality," and points to different quality standards in the traditional publishing industry, as compared to indies. And I pretty much disagree. I've read atrocious books that were traditionally published, stuff that's riddled with grammatical a...

It's not your typical horror story, but Lord of the Flies scared the bejesus out of me when I read it. The story was even more horrifying as a movie. If you can't figure out what's scary about a group of young boys marooned together in a remote location, you've never had brothers...and you've also never read this book. It's time to familiarize yourself with this terrifying dystopian tale. The Book William Golding published Lord of the Flies in 1954. He was waaayyy ahead of the current dystopian trend.  It was his first novel, it was adapted into a movie and it's still read in schools all over the world. It's so controversial, people are still fighting it's use as a teaching tool today. To me, this book always meant one thing: get a group of guys together, and the wheels just fall off the cart. But actually, Lord has a lot of deep symbolism and important meaning (so they say).   Here's how it goes down: there's a nucle...

You can't fall into a Goodreads group without finding a thread that discusses books and their opening lines. The first line if the hook, and that's why so many people consider it to be so important. That first line is truly the most important of the book. So...do you know how to sharpen your hook?  Reeling Them In I don't always read blurbs, and I'm not always interested in covers. When an author or an agent sends me a review request, I only really need one thing from them: the Amazon link. With this, I go straight to the book's sample...and I read the first line . If I don't like it, that's it.  This is how a lot of readers make their decision about books. That's unfortunate for authors, because books have tens of thousands of words in them...and most of the time, you're getting judged on the first 7 you write. This creates an enormous amount of pressure to start the book off really strong. You want to be funny, touching, compelling, e...

I wrote a post about the importance of humor in books, making your audience laugh , but tears can be just as moving as amusement. In fact, the books that make us cry can be as powerful as the books that make us laugh. Do you know how to make your readers cry?  A Series of Unfortunate Events Tragedy happens in life, and books that contain tragedy will feel authentic if it's written well. Tragic events are the best way to make your readers cry, but you have to walk a very fine line.  Death is a common tragic event in books, and it can inspire tears...but it can also fall flat. It's all about the character who dies. You have to be part writer and part scientist to create the perfect destined-to-die character.  First, don't make them too obviously good. I read a book, once, where I was absolutely certain the sister was going to die because she was being painted as some sort of perfect saint. Then she died, and I didn't care because I knew all along she wa...

Editing is an essential part of writing, and any author will tell you the same. But don't get bogged down in the details of grammar and punctuation and forget to look at the bigger picture. When you're editing, you always have to check for gaps in the story.  Plot Holes and Other Errors You're the author, so you know how the story ends. You know who the characters are and what's going to happen. And when you're writing, it's common to be focused on getting to the end. It's only natural for gaps to appear in any first draft. But you've got to fill in those gaps when you go back and do the editing . Remember that the reader doesn't understand the characters the way you do, and they don't know how the story is supposed to end. You have to fill in the blanks for them. If your heroine is supposed to be brave and confident, write a scene that shows her acting this way. If the reader is supposed to care about a friendship between two people...