If you spend any significant amount of time writing, the question is going to come up: when is it okay to consecutively repeat words? Most often, this question will arise in sentences where the word that appears. It might sounds silly at first blush -- who would write a sentence with that that in it? -- but I've seen it...a lot . And under any and all circumstances, no matter which big-selling author does it in their bestselling book, it is wrong . At times it may feel unavoidable, but it never is. Repetition I've blogged about over-use of the word that in the past, but it bears repeating. What doesn't need to be repeated is words. Always remember this: twice in a row is too many. Scoff if you will, but that that actually crops up more often than you might think. In fact, when I went looking for examples of the dreaded that that , I found too many: "I tell you, I gotta plead ignorance on this thing, because if anyone had said anything to me at ...