Jade Varden Official Blog

Some storytellers know how to be frightening. But does it come to them naturally, or is being scary a skill that writers can learn?  Boo Like most things, writing is about 10% artistry and 90% grueling work. In other words, I believe much of the skills that create a writer can be learned. And if you can learn to write, you can definitely learn to be scary. After all, isn't it something that everyone practices doing every single October? For Halloween, people dress up to look frightening and throw parties meant to scare their guests. Haven't you ever pulled a prank on someone, or crept up behind a friend to startle them? You've done stuff to scare other people before. Now, you have to harness that innate streak of meanness...and put it on the page.  It's okay to be a little mean, sometimes. That's really what scaring people is all about. That...and a few other tricks.  Sudden shock: This is a classic horror device you'll find in every sin...

When was the last time you looked at your books on Amazon? If you're doing your promotional tweets and paying attention the way you should, your answer should be today or yesterday at the earliest. If you're not looking at the page all the time, you're missing opportunities to sell more books. You can use that page to find more buyers, and that's pretty invaluable. Right in Front of Your Face If you're anything like me, you don't need to be reminded to look at your book's Amazon page. I checked it every 20 minutes for three weeks after I published my first book, no exaggeration. My biggest thrill came from receiving my first review, but this was only slightly more exciting than seeing something in the "Customers Who Bought This Item Also Bought" section. Seeing something appear in this section meant that someone actually bought the book, and I paid attention. I'm still paying attention to that section of my book pages, and yo...

Cross-marketing is a fancy term that's usually applied to product linking. You may not be aware of it, but you see cross-marketing all the time. When the commercial tells you that the cheese spread goes great with this cracker, that's cross-marketing. Coupons from soda that allow you to buy candy is another example. Cross-marketing is everywhere, and you can use a form of it to promote your self-published books. Finding the Links You're not a huge corporation and you probably don't have a bunch of industry-related ties, but as an indie author you can still use cross-marketing to push your work. Like every other type of indie promotion, it only requires a little bit of outside-the-box thinking.  Let's play a game. Answer this question: what's your book about? Make a list of words that come to mind when you ask yourself this question. Think about all the different activities and events depicted in your book and place them on the list.  Now use it ...

Facebook, Twitter and Google Plus all allow you to customize your profile. If you haven't yet, you're missing all sorts of marketing opportunities for your books and current projects. It may seem like a small detail, but wallpaper matters in social media...especially if you're trying to get anyone to buy something of yours. Did You Change Your Profile Wallpapers? All the experts and how-to guides tell you that to be a successful indie author, you've got to get out there and promote your stuff on social media . So you get yourself an author-specific Twitter profile, a Facebook fan page, maybe even a Google Plus profile. You start gathering followers and you show off your clever side with skillful updates.  If you're doing it all with a generic wallpaper that was provided to you, then you're not doing yourself any favors. The wallpapers on your social media pages are marketing opportunities, and they're free . It's time for you to start maki...

I used to imagine my ideal writing spot: a dark, quiet room. There would be a desk against the wall and a single lamp just next to my elbow. Here I would sit and type, alone with my words.  Now I write every day, and I've come to learn that this was an insane idea. Please don't sit in the dark day after day and write...no, not even if you're writing horror stories or dark tragedies. When you're a writer of any kind, make sure you're getting out enough.  Who's Out There?  It sounds romantic to be a starving artist, a brooding and melancholy wordsmith. Can't you just see Poe pacing around in a room made of stone, candlelight flickering against the wall, mumbling to himself about death and ghosts and murder? It's hard to write like that, and it's not good for you to sit in the dark all the time. Environment absolutely affects you when you're writing. If you're sitting indoors all day long in the same spot doing the same routine...

For some authors, it isn't enough to write a book. Some authors aspire to write the great American novel. That usually means it's an epic novel. And when I say epic, I'm referring to the length of the story. In books, epic is a sort of grandiose way of saying super long . Big Stories Some stories just can't help but to be big. Gone With the Wind , my favorite, is a massive book. Yet the story simply can't be shortened, and that's just how it is. Despite the length of the novel, I wouldn't want to spend one less moment with Scarlett.  But a book doesn't automatically have merit simply because it's long. Extreme length is a huge, huge turn-off to many readers, in fact. An epic novel is epic because it usually spans many, many years and details many different events. There's a lot of change and character growth, many obstacles and challenges...a boatload of characters and interaction. A lot happens, and that keeps readers engaged.  ...

Unless you're Doc Brown or Marty McFly, you're forced to slog through time the normal way. Like the rest of us, you see time march by on a minute-by-minute basis. The events of the morning take place before the things that occur in the evening. But when you write books, you're allowed to break all natural laws and visit any point in time at any moment you like. You may even get really bold with your book, and write a non-linear timeline.  Time Travel Many stories occur along an accellerated timeline. Something happens in the spring that sets it all in motion. The summer that follows is action-packed. By the time the autumn leaves are falling, the hero or heroine has learned a few lessons. When winter blusters in, the protagonist has captured the love interest, banished the villain and resolved all the issues. It's a neat 80 thousand words, give or take, and a simple enough storyline for audiences to follow.  There's another option. Instead of writing sc...

Scarlett is one of those great, unique character names that stands out. But it's also a color and a decently recognizable word. Other character names are much more unusual, inventive...and sometimes, borderline psychotic. Crazy character names just aren't often a good idea, and forgive me if that word is a bit offensive. But honestly, can you find a better descriptor for names like Sookie Stackhouse, Ever Bloom and Midshipman Hornblower? Name That Character I didn't make up those examples above; other authors did. I'm not the most well-traveled girl in the world, but I haven't ever met anyone named Sookie or Ever. Good character names are memorable, and the really weird ones always are. But good character names should also be easy to pronounce. Otherwise, you're just going to have readers stumbling over their own tongues when they attempt to describe your book to others. It seems like a small point, but if your book is difficult to describe verbally...

Not on Wattpad yet? If you need more motivation to get involved with this story-sharing social media site, here's an incentive: you can use it to make money for your self-publishing projects.  Wattpad has recently introduced a "Fan Funding" option to the site, where writers can encourage readers in their network to help fund their upcoming projects. Wattpad says their program is different from the crowd funding platform Kickstarter because many Wattpad users have large fan bases to work with. The platform isn't limited to ebooks or even print books. Through Fan Funding, Wattpad users can donate to movie scripts and other writing-related projects. This gives indies a whole new means of supporting their dreams and making them a reality.  So if you've been waiting for an excuse to join the site, now's your chance. While you're there, look me up !

Like some of the best film adaptations, A River Runs Through It was based on a short story. I've always believed that movies are too short and small a medium to accurately capture a complete novel...but short stories are another matter entirely. This one was originally published in May 1976, and it's sort of based on a true story.  The Book The story revolves around the Maclean family, who live in the wide-open spaces of Montana. Fly fishing is what bonds them together. The story is mostly told through Norman's eyes. He's the oldest son, and he goes on one last fishing trip with younger brother Paul. This occurs in the summer of 1937; both men are in their early 30s.  Fishing is a huge part of the story, which is really more of a novella. If you like very long and detailed descriptions of nature and the weather, you will certainly enjoy the print version of this particular tale. In-between descriptions of lures and the like, you'll see the profound ...

 "I don't know how Jade Varden keeps these twists and surprises coming!"  "Will all the lies be revealed or will they all be swept under the rug like usual?" Death (Deck of Lies, #3) has been reviewed at Eastern Sunset Reads . Check out their review to see how the book was rated!

"If you enjoy a mystery and contemporary young adult this book’s for you." "It’s different and refreshing from a lot of the YA that’s out there." Justice (Deck of Lies, #1) has been reviewed at Good Book Alert. Read the whole thing to find out why the book got 5 stars!

Those who follow me on Twitter know that I watch The Golden Girls late at night. One of my favorite moments is depicted in the clip below, where Blanche says she's got writer's block...because she hasn't written anything at all. Dorothy tells her that you have to have written something to have writer's block -- otherwise, everyone's got it. But I know what Blanche means, because I've sat and stared at blank screens a lot . Blank For me, starting any project is the hardest part. I compile research, I envision plots, I carefully plan outlines ...and then, I sit. I stare at the screen. I think about that first line. I let my mind wander; I try to snap my focus back into place. The dance could go on indefinitely, in some cases, if I let it.  A lot of emphasis is placed on the first line of any book. Join any forum group, and you'll often see it as a thread. The first line is the subject of articles, blog posts, conversation and obsession. No pressu...

It's very dramatic to kill a character suddenly, or allow raeaders to walk in on a cheating husband. Many authors write moments like this in order to provoke an emotional reacion. But your readers aren't going to buy it unless you're easing into it. Abrupt plot turns need to have some backstory. Otherwise, readers just aren't going to care.  Slowing Down You're writing a story about Beatrice and her friend Ursula. But if you kill Beatrice in the first four pages of text,  what do I care? I barely had time to meet her before she was suddenly gone. If the remainder of the story is all about Beatrice's loss, I'm not really going to identify because I'm not feeling the pain of that loss. In other words, I won't like that story.  There is merit in slowing down and setting the stage, something that many great writers do before they introduce too much action and plot. Show me some scenes with Beatrice before you take her away. Show her ...

Ever given someone a not-so-glowing review? Ever had that come back to you in equal, or even greater, measure? The indie author community is a close-knit bunch of folks that do a lot of interacting with each other...but artists do tend to be a little touchy. You too could be a victim of indie author retaliation.  Spite I'm a big advocate for the indie author community as a whole. Self-published authors need each other, and honestly if you're doing it right you're going to interact with them anyway. You'll bump into them in forum groups, on Twitter, and you'll find them commenting on your blog.  And you're not going to become BFF with every last one of them, because this is not summer camp. Even worse, if you start reading books by other indie authors (and chances are, you will) you're going to discover that some of them just don't suit your particular reading tastes. You're not going to enjoy every single self-published book you read...

What's the craziest marketing idea you ever had? A few years back, I launched a one-woman email campaign under an assumed name in an attempt to get a certain right-wing, conservative talk radio host to publicly denounce a book I wrote (under a different pen name, in a former life). I happen to believe that bad publicity is better than no publicity at all, and there's an entire school of thought that controversy sells books...but I digress. The point is, I'm not above at least attempting a publicity stunt (because my campaign didn't work, FYI)...and you shouldn't be, either.  Hanging Upside-Down from a Building I saw this movie about Houdini once. It was based on his life (they call that a biopic) and it really wasn't very good (it had everything to do with the actor that played Houdini, whom I won't name). But I do remember this one thing about it quite distinctly: he was a master of the publicity stunt. Houdini resorted to all sorts of stuff i...

Break it down to the basics, and writing is simply this: painting a picture with words. You have to use 26 letters, repeated in millions of different patterns, to make someone else picture exactly what you want them to see. That makes you a little bit insane, really. You've set yourself to an extremely ambitious and difficult task. But if you break it down to basics, there are a few tricks you can master to make painting with that word brush a little bit easier.  Do You See What I See? Picture me standing next to a tree. You're going to come up with an image of me, and an image of a tree, based upon your own experiences. If you're from the Pacific Northwest, you might be seeing a towering redwood in your mind's eye. Someone from the southern US may conjure up an image of a drooping weeping willow, or a fragrant magnolia.  So maybe I ought to tell you to picture me standing next to an elm tree. If you've never seen an elm, you aren't going to be a...

When you're an indie author, you have to be your own publisher, literary agent and biggest fan. In other words, stop being humble. You are an amazing writer and anyone who isn't reading your book is totally missing out. Remember that. Write it down if needed. Keep it close by...and when all else fails, just pretend. Because if you're going to promote yourself, you have to be capable of selling yourself .  Buy Me You don't have to convince readers to buy your books, whatever they're about. You have to convince readers to buy you as an author. That's the real secret to selling books. So first things first: convince yourself that you are awesome. If you can't do that, you certainly can't convince anybody else.  Fooling yourself is an important part of being an indie author. But there's no reason to be ridiculous about it. Read and re-read your book. Check it, double check it, triple check it for errors. Make sure there are no plot holes ...

I'm not too sure how it happened, but I started reading one of my really old books the other day. Predictably, I was quite appalled by what I saw. One of the many things I've learned is this: every single thing does not need to be described. Adding Adjectives What does that mean? Aren't writers supposed to be descriptive, paint pictures, put their readers in the middle of the action? Yes, to all of it. But there is such as thing as too many descriptive words. Let me give you an example of the type of stuff I've been reading in the past week:  "It looks like rain," she said quickly, glancing to her left at Lola.  Lola hurriedly rushed to the window, peeling back one side of the drapes to press her nose close to the glass. "It does!" She cried excitedly, turning to look over her shoulder at Dev. "It really does!" She added with a big smile.  Bad, right? Felt like it was sort of dragging you along, didn't it? Let...

They say that being successful as an indie author requires spending a lot more time on promotion than on actual writing. But if you're just throwing stuff out there at random, you're not doing a whole lot of good. First, you've got to figure out where your target audience is. Then, you've got to actually target them.  Ready, Aim, Fire It's a lot like playing basketball. If you close your eyes and start chucking balls in the general direction of the basket, sure a few of them will go in. But if you open your eyes and actually aim at the center of the target, it's likely that you'll land even more of them. Targeted marketing just makes sense, and it will save you time that you can spend on actual writing. Define your age group. The first step in targeted marketing is defining the age group that would be most interested in your books. This is really easy for some genres, like children's and YA. You already know who you're writing for . Whe...

The Internet has totally blurred, if not altogether obliterated, the lines of good punctuation. Now, people are using punctuation to make little faces at the end of the sentences. This is not the use for which punctuation was originally intended, and it's darn confusing. Maybe that's why it's so difficult to know when to use brackets in fiction writing. It's almost never okay for authors to do so...even when you're writing about what happens on the Internet.  Thou Shalt Not Use Brackets Brackets are not a parenthesis...they're the more twisted cousin. While parentheses have gently curving lines, brackets have hard edges. That's to remind you that they're used only in the most extreme of circumstances. In fiction, they're used almost ever. In other types of writing, brackets can be used for a handful of different reasons.  Math: In some complicated mathematical problems, brackets are used to show specific number groups or funct...