Writing 101: Sell, Sell, Sell...On Your Blog

Indie authors should always have their own space on the web, and a blog is the easiest option. But if you aren't using it to sell books, you're wasting your own time.

Always Selling

Authors are salesmen (or women). Yes, all of them -- that includes you. It's your job to think about selling books, or finding ways to give them away for free, at all times. You're not doing this to make money, because you're probably not going to make a lot of money so don't waste time on that ambition. You're doing it so that you get read, and that's the ultimate goal of any author. You want people to read. 

To facilitate that, you've got to get them to buy. So use your blog, because it's yours. You've got to pay money for Facebook ads, and you've got to spend a lot of time with Twitter to get big results from that. You put a ton of work into being an indie author because you write your books, and edit them and put them together beautifully. But adding some stuff to your blog to sell more books? That's the easy part. There are lots of ways to do it; use any or all of them. 

• Links: It's the easiest thing in the world to add links to your blog. Create widgets to place them permanently on the page. Make them attractive and colorful. Include pictures of your book covers and other interesting elements. 
• Quotes: If you've got some good reviews, add a few quotes to your blog. After all, if Reader Stacy enjoyed the book, why won't Blogcrawler Molly?
• Shopping cart: Get fancy, and add a shopping cart to your blog so readers may buy the book directly from you. PayPal, Google and many other websites allow you to do this for free.
• Widgets: Many sites, including book-centric Goodreads, have widgets that make it easy for you to add your books to your blog. Amazon and many online bookstores have widgets you can use as well. Explore the options to create a layout that pleases you.

Your blog isn't just or selling your books. It's also for selling yourself. Remember that as an author you are a brand. If you are likable and readable on your blog, readers are much more likely to take a look at your books. All you really have to do is make it easy for them to do so.

Writing 101: Write Forward, Not Backward

When you need to move a story forward, it's tempting to start looking backward. But this is a slippery slope, and it might keep you from finishing that book. 

Don't Look Down

You know that moment in the movies when Character B is walking across some narrow piece of something-or-other over a dangerous chasm of doom -- and they're just one freefall away from being at the bottom of it? Character C, like an idiot, always hollers out "don't look down!" Inevitably, Character B looks down. More than half the time, it makes them fall or otherwise screw up what they're attempting to do. 

So the last thing I want to do is tell you not to look back when you're writing a book...but don't. You have to keep writing forward. Remember that it's just a first draft, and doesn't have to be perfect. It's not going to be perfect in the first draft anyway, no matter how long you take to write it. In the first draft, you may not have all the logistics worked out. Certain plot points may not be cohesive yet. Certain scenes might be too short, or too long. But that's okay, because when it comes to the first draft your only job is to write. 

You can always work out the details later. Always be moving forward in the first draft. If you get stuck, you may want to go back and read that last few chapters just to get yourself fired up again. But don't start correcting errors, or you'll ever stop. It's okay to read the first draft before it's finished -- but don't start editing. Write, write, write until the first draft is done. You've got all the time you need to perfect that writing, but you've got to get the writing done first.

Writing 101: Sacrifice

Hobbies are fun. They're what you choose to do when you don't have anything you have to do. But when you make the leap to indie author, writing is no longer your hobby. It's not your job (in most cases, it's only one of the jobs you have). And to be good at it, you have to learn how to sacrifice.

Your Books, Yourself

When you work all day at a job, and I'm going to go ahead and assume that you don't get to write novels all day at your job, you're going to be tired when it's finally over. You might be frustrated, grumpy, all sorts of stuff. You might be looking forward to some relaxation time, maybe doing a little unwinding with some video games or a movie. 

Forget it. If you're an indie author, your second work day just begins when the regular work day ends. You can't play games or watch a movie, because you have plots to imagine and pages to type and paragraphs to edit -- so get to it.

And when the weekend rolls around? Well, you worked all week at your job-job and you worked on your book in your spare time. So clearly Saturday is a great time to sleep in, maybe enjoy a round of golf with the guys or a day of shopping with the girls (or vice versa, because there are no sexists here). Nope. The weekends give you the chance to really get some work done on your books, uninterrupted time that you don't have to snatch here and there. So close the windows, shut the door and start typing. 

Just when you think you might be able to snag some time off, that's about the time you're going to have to answer your author emails, maybe write some tweets. You need to post on your blog, get active on Facebook and catch up to the forums you've been neglecting. In other words, there goes your Sunday, too. You'll need that whole day just to catch up to your responsibilities, and it's very likely you'll fall into some sort of sleep coma for a few hours. 

If you work full-time and keep up any sort of grooming routine, and eat and sleep on top of it, there's no way around it: you have to make sacrifices to be an indie author. You have to be promoting daily to sell books and you've got to work on new projects constantly to keep readers engaged. It's a lot of work, and that means you have to pass up on fun events, free time and stuff in general that you want to do.

But you can't pass all the time, no matter how full your plate may be. If you don't spend some time relaxing and take a few moments to yourself, you won't be able to write at your best. Sacrifice, but don't completely deprive yourself. Work, but don't over-burden yourself daily. Be disciplined, but not unreasonable. It's hard to find the right balance, but it's easier when you know what it takes to be an indie author.

Books on Film: Fast Times at Ridgemont High

Too many people have no idea that Fast Times at Ridgemont High was a book before it was a movie. Those who have read it largely agree that it's even better than the famous film, yet the book is currently out print. If you haven't been exposed to it, you've truly missed out on one of the most authentic high school stories ever told.

The Book

Cameron Crowe is a talented writer who got an early start (the film Almost Famous is loosely based on his life). While working for Rolling Stone, Crowe went undercover at a high school while in his early twenties in order to research Fast Times at Ridgemont High. He attended for an entire school year, and a very memorable book and movie were the result.

The book itself very closely resembles the movie, but the story has much more depth. Linda and other characters become less shallow on the page, and there's much more dialogue and interaction. Since it's out of print, you'll have a hard time finding a copy (it's not available digitally). But you can watch the film to get a sense of the story.

The Film

Fast Times tracks a key group of high school students through one year. At the center of the story is Stacy Hamilton, a sophomore who has spent the summer working at a hip burger joint in the mall. She's friendly with Linda, who is a senior. Brad Hamilton, Stacy's older brother, is also a senior and he's pretty much got it made. He's got a great job, a cool car and a steady girl. He's the opposite of Rat, the shy movie usher who works across the mall from Stacy's summer gig. He has a huge crush on her, and under the coaching of his too-cool-for-school friend Damone, asks her out on a date.

Stacy is being coached through High School dating by Linda, who is purportedly very knowledgeable about sex. With her encouragement, Stacy makes a date with a much older guy. She lies to him about her age, sneaks out of the house, and the two have sex on their date. He sends her flowers the next day, which she asks her brother Brad to get rid of. He does so by giving them to Lisa, whom he's planning to dump so he can date other girls. 

Stacy uses her newfound sexual confidence to put the moves on Rat during their date, but it freaks him out. She ends up putting the moves on Damone instead, and he's happy to comply. But when he doesn't help Stacy deal with the resulting pregnancy, Linda steps up to get revenge. Rat confronts him, too, and we see that Damone isn't the totally cool guy he pretends to be.

Brad isn't the totally cool guy he thinks he is, either. He loses his job after blowing up at a customer and decides to hang onto his girl, but she doesn't want to hang onto him. He eventually gets a job at a convenience store and, with help from school stoner Jeff Spicoli he becomes a hero.

Jeff is the best character in the film. Played by Sean Penn, Spicoli is that perpetually-stoned slacker who exists in every high school. But he meets his match in the form of Mr. Hand, the school's toughest and sternest teacher.

Stacy learns that Linda isn't really so experienced, and things immediately get better when she stops taking her advice.

What Got Adapted?

The film is more streamlined than the novel, the stories around each character more neatly arranged. On film, distinct main characters emerge, while the book is a bit more scattered and unfocused. And some things did get lost or changed in translation. In the book, Stacy is much more aggressive with her older date. They go on more than one date, and finally she puts the moves on him to get him to make love to her. It happens in one date on film, and he is the aggressor. In the book, he continues to ask her for dates until she reveals her true age to him. 

Spicoli isn't nearly so likable in the book, though some of this is no doubt due to Sean Penn. He makes Spicoli one of the bright spots of the film, but on the page he's more of a buffoon. Many of Penn's memorable film lines aren't even in the original book. Forest Whitaker's character is much more developed on the page; he appears only very briefly in the movie. One fairly prominent character from book, Steve, was deleted from the film entirely.

Search for a copy of the book if you will, but you'll have much better luck finding the now-iconic film. If you've seen it, see it again with new appreciation. If you haven't seen it, what are you doing? Go watch it right now.

Writing 101: A Little Weirdness Inspires Greatness

If you've got strange writing habits, don't worry. Many great authors did lots of weird things while they were writing. Maybe one day, your weird habits will become the stuff of literary legend. 

Getting Weird to Write

Do you have any of the strange habits of brilliant authors who have come before you? If you write lying down, you've got something in common with Truman Capote. The Breakfast at Tiffany's author said he had to write horizontally. He wrote in longhand, and began every morning sipping coffee as he wrote. By the time evening rolled around, he'd moved to martinis. 

T.S. Eliot wanted to be called "Captain Eliot" while he wrote in a room above a publishing house in the 1920s. He had another writing hideaway in the city where he was known as "The Captain." According to legend, he wore green powder on his face to look "cadaverous" while he wrote.

Dan Brown, who penned the Da Vinci Code, wakes daily at 4 am. He writes for 60 minutes at a time before getting up to exercise. Victor Hugo did something even stranger to write Les Miserables. To keep himself from procrastinating, he ordered his valet to take away all his clothes. This left him stuck in the house, with nothing to do but sit around and write naked.

Some authors need weird rituals and odd habits to keep those creative juices flowing. Ernest Hemingway, Virgina Woolf and several other authors famously wrote their works standing up. Hunter S. Thompson could only write after midnight, and a very full evening of substance sampling. Maya Angelou checks into a hotel room where she tells the staff to remove stimulating colors and artwork. Then, she writes a certain amount each day and edits the pages later. 

So anything you're doing while you write can't be that weird. Maybe it takes a little weirdness to find one's writing greatness. Next time you get stuck, try laying down or standing up. Maybe it'll help you create something you never expected.

Writing 101: Everything You Need to Know About Character Names

It's not always great fun to come up with character names. In fact, for many authors it's more of a hassle. The protagonist is one thing, but when you have to come up with names for that guy in the hallway, that random next door neighbor and everybody's brother, of course you're going to get a little cross-eyed. Figure out everything you need to know about character names, and make it easier on yourself. 

By Any Other Name

Pretty much every character is going to need a name, but the most important belongs to your main character.  With every main character, keep a few points in mind: make it easy to remember, easy to spell and unique enough to stand out. You want your main character to be memorable and sharable, and for that you've got to have a name that trips right off the tongue. 

The same rules don't apply to all the other characters in your books, with the exception of the main supporting cast. Love interests should also be fairly easy to spell and remember, yet still interesting. Nicknames are a good way to make names more original. In The Neverending Story, the character Sebastian is often called Bastian as a nickname. Get creative with your nicknames, and your characters will be more unique and much more memorable. 

Using celebrity names is dicey business. If it's somehow relevant to the character, you might want to name your hero after a celeb. Use the first name only and at all times avoid using a celebrity's name unless you're simply referencing them (example: "Don't you love that new Katy Perry song?"). Never use a celeb's name negatively. Otherwise, you're risking a lawsuit.

Look for names through baby naming sites. You'll find hundreds of them through a general Internet search, and I swear by them. They're especially good if you don't have any ideas for names. Try searching by meaning, by origin or by first letter, and you're sure to find some likely candidates.

Writing 101: The Secret Life of Social Media

Indie authors need social media to promote. You hear it all the time, but what you don't hear is that sometimes it's a waste of time. What you don't know about the secret life of social media could be hurting you. Or at least, it could be wasting all your best efforts.

Sunday Always Comes Too Late

When you tweet links, do you know which ones get clicked? Or do you just post and post, waiting for it to work? Do you write Facebook statuses, and can't figure out why they don't trend? And what about that YouTube channel that looks as desolate as a ghost town in a Western movie?

You aren't a bad marketer. You just don't know the secret of social media: it's different every day. Focus your efforts and tailor your links not to your audience and not to your genre. Let the day of the week determine how you're going to promote.

Because here's what you don't know: it already does.

Monday, Monday

Start out every work week strong, and start driving traffic to your YouTube page on Mondays. Why? This is YouTube's biggest day for traffic. If people are already going, get them to go check out your trailers. Debut new videos on Monday, because this is your best chance to get clicks.

Include links to your blog, your book pages and your Twitter in every video description. Otherwise, what's the point?

Terrible Tuesday

Spend a little more time on Facebook every Tuesday, because everyone else is. Tuesday is the most popular day for Facebook, so you should post status updates and drive your Twitter followers to your profile. Be more active on the site every Tuesday as well. Check out your feed and comment on the posts that others make. 

In the Home Stretch

Social media activity is normal on Wednesdays and Thursdays, so spread your efforts out however you like. But if you're going to tweet, do it between 3pm and 5pm. This is when Twitter is most active every day, so this is when you want to focus your marketing efforts. 

Friday, I'm in Love

And Friday? Well, if you're going to choose a day to take a break make it this one. Twitter gets the least amount of traffic on Friday, TV gets the lowest ratings, even the Internet is relatively quiet. Don't launch a new contest on this day, or post your best blog, or spend a bunch of time marketing on Twitter because it won't be at all successful as doing it on Monday instead. 

When you know what's really going on with social media, you'll know how to customize your marketing plan. It's a lot easier to sell your message when you know the secret life of social media.

Writing 101: An or A?

There are 9 parts of speech in the English language, and all sorts of rules about how you ought to use them. But when it comes to a and an, maybe we could use a few more...because sometimes, knowing the rules won't help you pick the right article.

Articles...And Other "A" Words

A or an? This seemingly simple question plagues all writers at some point. 

There is a rule (isn't there always) that is meant to be followed: use a before words beginning with a consonant; use an for words that start with a vowel.

So if you write An antique chair would best suit this room, it's right. So is A contemporary chair is the only option.

But if you say A hour ago, you're wrong.

Yes, I know that h is a consonant...but it's not pronounced in hour so it stops existing (not really, just grammatically). The same thing happens when you ask for an honest opinion, but normal rules apply when you want a ham sandwich. Yes, it's confusing. 

The easiest way to tell if you're supposed to use a or an is to say it out loud both ways. If it sounds harsh to your ears, it's probably wrong. Most grammar problems can be solved by reading out loud, and a or an is a perfect example.